Modern career guidance and education for teenagers

Big Fish is an education company that builds tools for conscious career choice and skills development in teenagers and adults, grounded in scientific methodology, labour-market practice and real educational scenarios.

Teenagers working together on a project

Our story

Big Fish began with hands-on work with teenagers who didn't know who they wanted to be and couldn't find answers in the traditional education system

We started with one-to-one career consultations, educational programmes and camps. Even then it was clear: the main problem wasn't a lack of information about professions, but the lack of joined-up thinking about one's own future.

So from the very start the focus shifted from “which profession should I choose” to “how does a teenager make career decisions in a constantly changing world”. The spotlight moved from specialisms to mindset, motivation, skills and the life you want to live.

2010–2015The early years

Big Fish began with hands-on work with teenagers through educational programmes and camps. It was in this live environment that we learned how teenagers make decisions, engage with professions and respond to learning scenarios.

This stage became the foundation for everything that followed.

The early years
2015–2019Building the approach and methodology

After years of working with different career guidance formats, the team began to systematise its experience. We analysed existing Ukrainian, European and American methods and identified their limits. In response, the Big Fish approach took shape — one that combines personality type, motivation, skills and the real job market.

Building the approach and methodology
2019Big Fish as an education organisation

From 2019 Big Fish became an education project with clear formats: camps for teenagers, courses and long-term development programmes. The team moved from one-off projects to regular work with permanent programmes and a stable team.

This stage established Big Fish as an active education project with its own products rather than one-off initiatives.

Big Fish as an education organisation
2020–2024Scaling up and going international

We went beyond Ukraine. We now run camps and educational programmes in the United Kingdom, Spain, Turkey and Moldova — and in winter in Austria — working with international teams of mentors and teenagers from different countries.

For us, this stage was a real step from a local project to an international education initiative with one methodology and shared standards.

Scaling up and going international
2025 — todayBig Fish today: products and partnerships

Today Big Fish combines camps, courses, career programmes and a methodology for training specialists. We work with teenagers, parents and educational institutions, scaling our approach through partnerships and professional training.

Big Fish today: products and partnerships

Today Big Fish brings together:

A digital career guidance platform

A platform for career assessment of teenagers and adults that combines testing, analytics and a Career Library.

Certification programmes for specialists

We train career advisers, psychologists, teachers and consultants to work with the Big Fish methodology.

Educational products for teenagers

Camps, courses and long-term programmes where participants explore professional roles and develop key skills.

Institutional solutions for schools and universities

We integrate the Big Fish methodology into curricula and career modules.

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Key directions

Working with teenagers and schools made it clear that the market lacked systematic career guidance tools. That gap became the basis for Big Fish — a complete system with its own methodology that combines self-discovery, market analysis and practical development steps.

Our team

Big Fish is a multidisciplinary team of career advisers, psychologists, methodologists and product specialists working on real cases where education, psychology and EdTech meet.

Irina Zaretcaia CotrutaCo-founder of Big Fish and head of methodology

ICF-certified coach, qualified future-focused career adviser, trainer and coach for children and teenagers, educated at leading universities around the world.

Arcadie CotrutaCo-founder of Big Fish

A Cambridge and Sorbonne graduate with experience in international education programmes (UN, USAID, WHO), a debate coach and youth mentor; together with Irina he leads the camp programmes and educational projects.

The Big Fish team and participants
Big Fish Camp participants celebrating together

Find your path in education, careers and personal growth with Big Fish