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20 September, 2026

Author: Irina Zaretcaia Cotruta

CampsUseful reads

Why camp isn't a “holiday” but an investment in character

Children come back from camp different — and it's not just the tan. What the research says about camps' impact on confidence, independence and friendship, and how to choose a format that actually works.

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Big Fish Camp participants together in nature

What the research says

The American Camp Association conducted one of the largest studies of camp's impact on children — “Directions”. They surveyed more than 5,000 families from 80 camps — before the session, right after, and six months later. The results proved durable: the changes didn't fade when the child came home.

96%

of children say they made new friends at camp

92%

say camp helped them feel better about themselves

74%

did something they were afraid of at first

Source: American Camp Association, Directions: Youth Development Outcomes of the Camp Experience (2005)

Why it works

At home a child has “roles” — older sibling, the quiet one in class, the one who's bad at maths. At camp the roles are shed. A new environment, new people, and nobody knows “what you're like”. It's a rare chance to try being someone new.

Camp trains what is hard to train at a school desk:

  • independence — pack your things, plan your day, figure things out without mum;
  • social skills — negotiate, make peace, work in a team;
  • resilience — fall off the surfboard and get up for the tenth time;
  • courage — perform, propose an idea, try something new.

“Camp is a place where a child learns to be themselves when their parents aren't nearby.”

— The Big Fish team

How to choose a camp that actually develops

  1. Ask about the programme: does it include projects with a result, not just “activities”?
  2. Find out who the counsellors and mentors are, and how many children per adult.
  3. Clarify how parents receive feedback during the session.
  4. Check whether there's a balance between learning, adventure and rest.

We've collected a detailed checklist of questions in the article “How to choose “the right” camp?”.

Ukraine, Greece or Portugal — at every Big Fish camp children try real projects, make friends and come home more confident.

Choose a camp ↗

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Big Fish Camp participants celebrating together

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